primary logo
The Primary logo is PcVue’s one and only logo to be used in the majority of context. This logo is available in 2 versions, with and without tagline.
Brand Guideline
brand guideline
Visual Elements
Visuals possess a profound ability to convey our brand’s story. Delve into this section, where you will encounter the visual elements that define PcVue’s identity.
Discover the colors, imagery, and design principles that paint a vivid picture of our brand across diverse mediums.
logo
At the core of our brand identity lies our logo—a visual representation that encapsulates our ethos, values, and aspirations. It serves as the cornerstone of recognition, embodying the essence of who we are and what we stand for.
It’s more than a symbol; it is the embodiment of our journey and commitment, a recognizable beacon that resonates with our audience on a deeper level.
Clear space & minimum size
Clear Space
We measure the exclusion zone by taking the x-width of the “P” in the logotype and using it to specify the amount of designed clear space that must surround the Primary logo.
Minimum Size
Do not use PcVue logotype below the following size.
Above 7 mm
Below 7 mm
Logo Placement
Regardless of key visual size, We recommend to place the PcVue logo, both with and without tagline, in the 4 follow locations in no particular order.
1. Top left
2. Top right
3. Bottom left
4. Bottom Right
Logo in colors
PcVue logo can be changed according to the colour scheme in brand guidelines as per the examples shown above. For any printed document we suggest to use the logo in plain black color. For any digital document we suggest to use the logo in full color including the gradient on the symbol.
Logo On Background Colours
Slogan
Integrating smoothly into our logo, our slogan “Let’s Engineer” can be positioned below or beside it. Furthermore, when used independently as editable text, it serves as an impactful introduction or headline precursor in your document.
Note: If the slogan is employed as an introduction text in the document, refrain from using the logo, including the slogan.
example of misuses
The following are the examples of unacceptable ways of reproducing PcVue logo.
Do not change the logotype proportions.
Do not distort the logotype.
Do not use effects of any kind on the logotype.
Do not change the opacity of the logotype.
Do not change the font of the logotype.
Do not use on any background that don’t have enough contrast.
Do not alter logotype colors contrary to the guidelines.
Do not use on a busy background.
Do not rotate the logotype.
Do not add any other word within the logo area.
Do not add any slogan within the logo area.
Do not alter the letter spacing.